Fine’s Flowers: The Court Decision that Defined The Brokers Duty of Care

March 10, 2026
Fine's Flowers Greenhouse

Fine's Flowers - A Brokers Duty of Care

General insurance licensees in B.C. first hear the term “Duty of Care” in their pre-licensing courses. The example that brings the concept to life is the landmark court case, decided nearly 50 years ago, of Fine’s Flowers Ltd. et al v. General Accident Assurance Co. of Canada et al.

The Brokers Duty of Care is introduced early in a licensee’s training because it’s at the heart of a licensee’s responsibilities and core competencies.

The concept of duty of care is simple – a broker must use the degree of care necessary to protect the interest of the client.

It’s also multi-faceted, requires the broker to know the degree of care required, and encompasses nearly all aspects of the brokers’ role as trusted advisor. This is why it’s introduced to brokers early in their training and reinforced throughout discussions of a broker’s roles and responsibilities.

Duty of Care at the Heart of Most E&O Risks

And yet, claims against brokerages’ mandatory professional errors and omissions (E&O) coverage most commonly arise from a breach of duty of care in some form.

The most frequent broker E&O claims are for:

  • Inadequate coverage
  • Negligent misrepresentation
  • Errors in policy cancellation, description of property insured, renewal, and reporting
  • Broker agreement violations
  • Delays in processing coverage
  • Mistakes in changes to the policy
  • Insolvencies
  • Dishonest acts

Human error is the primary factor in cases of negligence, and many defendants are unable to prove they were not negligent.

The Solution: Mitigate Through Education

Since 2010 ProForm has partnered with Canadian insurance brokers to prevent and defend against Errors & Omissions claims and allegations of negligence made against them.

ProForm addresses the knowledge gap surrounding The Brokers Duty of Care by educating licensees to mitigate their E&O risks and maintain the most cost-effective E&O coverage. The education is provided in online webinar modules that are accredited by the Insurance Council of BC for technical Continuing Education (CE) credits.

Fittingly, the first module starts with the court decision that established the duty brokers owe to their clients.

Decided by the Ontario Court of Appeal in 1977, Fine’s Flowers set a precedent in Canadian law by delineating the responsibilities of insurance brokers. It concluded that brokers are not merely intermediaries who passively relay information between insurers and clients. They are professionals who owe a owe a strict duty of care to clients to not only procure insurance but to provide advice, identify necessary coverage, and warn of gaps.

The Fine’s Flowers Case

Fine’s Flowers operated greenhouses in Ottawa and had a longstanding relationship with insurance brokerage Ault, Kenney, Campbell and Gallichan Ltd. Harry Fine instructed the brokerage to secure comprehensive insurance coverage for their operations, specifically requesting “full coverage” to protect against all foreseeable risks associated with their business.

The broker obtained a policy that covered certain risks such as accidents and defects, but excluded wear and tear and failures related to water pumps. Despite being aware of these exclusions, the brokerage failed to inform Fine’s Flowers of the gaps in its coverage.

During a particularly harsh winter, the water pumps in the greenhouses failed, resulting in a shutdown of the heating system. The crops sustained damage due to freezing. When Fine’s Flowers sought compensation under its insurance policy, the broker advised that he felt that the loss would be covered; however, the insurer denied the claim citing specific exclusions related to water pump failures.

Fine's Flowers court case - image of dead flowers

Fine’s Flowers initiated legal action against the insurer and the brokerage, contending that the broker failed in his duty to secure the comprehensive coverage that had been explicitly requested. It was uncovered during the trial that the insurer had inspected the greenhouse premises and had noted that the pumps and motors were not insured. The insurer provided a quote for this additional coverage, but the broker never shared this information with the client.

Based on two primary grounds The trial court found in favour of Fine’s Flowers, holding that Ault, Kenney, Campbell and Gallichan Ltd. was liable for the losses incurred. The decision was based on two primary grounds: breach of contract and breach of duty.

The Appeal

Dissatisfied with the trial court’s decision, the defendants appealed to the Ontario Court of Appeal. The appellate court upheld the lower court’s ruling, reinforcing the principles established. Justice Wilson emphasized that when an insurance broker undertakes to secure “full coverage,” it amounts to a contractual commitment to protect the client against all foreseeable and insurable risks associated with their business operations. The court further stated that if such comprehensive coverage is not attainable, the broker bears the responsibility of informing the client about any gaps or exclusions in the policy.

Chief Justice Estey, in his concurring opinion, highlighted the negligence aspect of the case. He noted that the broker’s failure to notify Fine’s Flowers of the lack of coverage for critical components constituted a breach of the duty of care owed to the client. The negligence was particularly egregious given the essential role that the water pumps played in the greenhouses’ heating system and the foreseeable consequences of their failure. The broker must have known about the existence and importance of the pumps, so it is understandable that Fine’s Flowers would assume that the boiler insurance covered these pumps.

The judge went on to say that the broker, with a minimum of thought and attention, would have realized the critical importance of the pumps and the impact of failure during the winter months in Ottawa, where the greenhouse was located.

The defining statement in the reasons for judgment was:

“The solution lies in the intelligent insurance broker who inspects the risks when he insures them, knows what his insurer is providing, discovers the areas that may give rise to dispute, and either arranges for the coverage or makes certain the purchaser is aware of the exclusion.”

The E&O Landscape is Expanding

The definition of a broker’s duty of care has expanded beyond placement, and it continues to grow with every lawsuit that makes it to court.

As the court established nearly a half century ago: The intelligent insurance broker inspects the risks, knows what the insurer is providing, discovers the areas that may give rise to dispute, and either arranges for the coverage or makes certain the purchaser is aware of the exclusion.

Increasing Litigation Trends

The trend toward increased litigation doesn’t just apply to complex commercial risks like Fine’s Flowers.

The shift to a no-fault (“Enhanced Care”) insurance model by the Insurance Corporation of B.C. (ICBC) in May 2021 has changed the risk landscape for insurance brokers in the province. Under the previous tort system, brokers focused on third-party liability coverage to protect clients from being sued.

But because only basic coverage is standardized, brokers must carefully advise clients that additional coverages such as excess underinsured driver protection and higher third-party liability is still necessary. Failing to properly advise on the continued relevance of these products could increase a broker’s professional liability risk.

And while the no-fault model reduces premiums, it also restricts the ability to sue for damages. Law firms can no longer take action against ICBC – a cornerstone of profitability.

The result? In an increasingly difficult economic environment, front-line brokers become the first line of attack for nuisance claims.

Best Practices More Important Than Ever

The Enhanced Care changes to Autoplan insurance illustrates the timeless lessons from Fine’s Flowers. Things change constantly, and brokers have a duty to reassess risk. Policies may on the surface look like a straightforward renewal is in order, but in fact the risks should be reviewed in light of changes in the risk profile, the coverage, and the marketplace.

Not only did the Fine’s Flowers case codify and define a broker’s duty of care, it has provided a “teachable moment” for generations of licensees to learn about the best practices that can mitigate coverage gaps and lawsuits. The webinar presents these best practices in a manner that can assist learning in an individual or a group setting.

All aspects of a brokerage’s workflow must include the necessary duty of care to the highest professional level:

1. Accuracy

  • Verify information.
  • Be specific and thorough.
  • Document everything.

2. Communication

  • Be clear and concise.
  • Listen actively and remain attentive to your client’s needs.
  • Document all phone or in-person conversations and instructions in writing immediately.

3. Consistency

  • Align messaging to build trust and prevent confusion.
  • Establish regular routines so clients, insurers, and colleagues know when to expect information.
  • Standardize formats for emails, reports, and presentations to maintain a consistent voice and structure.

4. Follow-up

  • Send timely follow-ups.
  • Close the loop on conversations or tasks by confirming outcomes and next steps with all parties.

Protect, educate, and advocate

The legal obligation to act competently and in the client’s best interest is the foundation of the broker’s role, and the first thing that will be examined in a legal dispute. Duty of care-focused education for all staff is a priority for every brokerage.

ProForm provides industry-leading E&O coverage, CE-accredited online educational courses, and dedicated claims advocacy from incident through litigation to settlement. We go beyond insurance to Protect, Educate, and Advocate.

For more information, please contact:

ProForm Insurance

Michelle Loupret
Chief Operating Officer
Phone: 604-910-0695
Email: michelle@proforminsurance.com

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Steffi Dipp, ProForm

Steffi Dipp

Creative Marketing Manager

With a background in digital marketing and graphic design, Steffi is the one behind branding and digital media.

Steffi’s career started back in 2012 working for a tourism-based digital agency where she worked with top resort brands and tourism destinations from her country of origin, the beautiful Dominican Republic. She also worked with Remax DR, financial services, and advertising companies.

In 2016, looking to experience life abroad, Steffi moved to British Columbia and joined the Reliance Group Marketing Team as their Digital Marketing Coordinator. Since coming on board, Steffi has revamped the brand identity for all the REL Group of Companies’ brands.

In true millennial fashion, creating and making connections in the digital world is Steffi’s passion, and it shows.  “Bringing brands to life is something I really enjoy doing. I also love digital and graphic design, and I am lucky I get to do exactly that for ProForm”

Steffi is a boy mom of two who loves to spend time with family and create digital content.

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Louise Cropley

Marketing Communications Manager

Louise Cropley is a Marketing & Digital Strategist with over 15 years of experience leading content-focused teams and a passion for leveraging technology to drive growth.

Adept in SEO, Generative AI, and marketing automation, Louise is a lifelong learner dedicated to staying ahead in the marketing technology landscape. She consistently achieves business objectives and delivers impactful results.

In her spare time, she likes to enjoy spending time with her husband and two sons.  As an avid runner, Louise loves to run long distances around Trout Lake and the Vancouver Seawall.

Casey Zimmerman, ProForm

Casey Zimmerman

Account Manager

With 14 years of commercial insurance experience, Casey is an Account Manager who serves her clients with honesty and care.

Since 2013, ProForm brokers have come to know and trust Casey’s dedication and advocacy. Personalizing interactions to make customers feel understood and more connected is one of her many strengths. Backed by her strong instincts and ability to connect, she provides exceptional support by thoroughly understanding customer needs and delivering tailored solutions.

Casey strives to make the E&O placement process as easy and as comfortable as possible for her valued clients. She likes to ensure that they feel well taken care of.

A lifelong British Columbian, Casey enjoys spending her free time exploring the outdoors with her two sons, whether it’s hiking, off-roading, or dirt biking. She has recently discovered a passion for yoga.

Michelle Loupret, ProForm

Michelle Loupret

Vice President and Chief Operating Officer

As a Brokers’ Errors & Omissions (E&O) Specialist, Michelle has been connecting with insurance brokers across Western Canada since 2017.

Michelle is an insurance professional with 20 years of experience in the commercial insurance industry. With a deep understanding of the unique challenges faced by brokers, she has honed her skills in account management, administration, broking, wholesaling, project leadership, product development, and underwriting. Driven to achieve more, Michelle has also taken on strategic initiatives, including building a national presence and defining a unique company culture from the ground up.

A dedicated advocate, Michelle builds relationships with care and intention. She has driven initiatives that range from providing guidance and contractual support to broker partners, to spearheading a complete rebrand and strategic planning project, in addition to building a comprehensive CSM user guide for support staff.

In less than two years, Michelle successfully co-developed and launched an industry-leading E&O product for brokers in conjunction with a three-year strategic growth plan, elevating a three-person agency into a leading firm.

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Stacy Phillips, BCOMM, FCIP, CRM

Claims Manager

With over 30 years of experience, Stacy has a proven track record in leading large-scale claims and driving strategic initiatives. His expertise spans various insurance lines, including property, casualty, and auto.

As a former Regional President of the Canadian Independent Adjusters Association, Stacy is deeply committed to industry standards and best practices. He is a Fellow of the Chartered Insurance Professional (FCIP) designation and a Certified Risk Manager (CRM), reflecting his dedication to continuous learning and professional development.

Stacy’s leadership roles at prominent insurance companies have allowed him to develop strong relationships with key stakeholders, including insurers, brokers, and clients. His ability to navigate complex claims scenarios, optimize operational efficiency, and deliver exceptional customer service has made him a respected figure in the industry.

In his spare time, Stacy enjoys spending quality time with his wife. He’s passionate about an active lifestyle and is often found swimming, weightlifting, hiking, or curling. One of his weekly fitness rituals includes a cold plunge swim.  As a wine connoisseur, he is certified in Wine Fundamentals (Level 1 and 2) with the International Sommelier Guild.

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Evan Miles, BA, CIP

Vice President, Claims

Evan Miles is ProForm’s Vice President of Claims—with 35 years of experience in all forms of P&C claims, he specializes in litigation. Further, he has developed a proven track record in criminal and civil investigations by efficiently assessing, investigating, and resolving complex claims for 15 years. He is skilled in negotiation, policy interpretation, and fraud detection. Committed to delivering exceptional customer service, timely claim settlements, and acting as a client advocate, Evan ensures optimal service at ProForm.

Evan’s diverse professional experience has helped him become the perfect person for this role. Starting as a firefighter in 1970, he then worked as a fire and arson investigator, and eventually as Deputy Fire Chief, before moving into the insurance industry as an independent insurance adjuster. After several interesting roles—he handled all litigated claims for BC’s largest insurer, managed special investigations, and ended up as Operations Manager, Western Canada for Canada’s largest independent adjusting firm—Evan ultimately landed at ProForm in 2012. Since then he has been assisting our staff and clients through complex, challenging E&O claims, working with defense and plaintiff counsel, and coordinating investigations with our carriers.

Evan is passionate about serving clients and the insurance industry, as evidenced by his contributions as a course writer, presenter, and volunteer for various insurance-related charities. Beyond insurance, he enjoys stage acting, music, and less-than-stellar golf and curling with the Blue Goose league. However, his true passion lies with his 1960 Ford Thunderbird, often leaving him with a few grease-stained fingers.