ProForm Insurance Works to Protect, Educate, and Advocate for Canadian Insurance Brokers
ProForm Insurance, a specialty Brokers Errors & Omissions provider and member of the Reliance Group of Companies since 2010, is pleased to announce their 2025 refocus.
Based on the three pillars of Protect, Educate, and Advocate, ProForm is positioned as more than just a coverage provider. “ProForm staff are decades-long members of the P&C brokerage community,” said Michelle Loupret, COO. “We understand the unique challenges of the profession and have set out to walk beside Brokers at every step.” ProForm’s proprietary E&O coverage is backed by Lloyd’s of London and has been built with brokers in mind.
“Broking is a tough job, and the legal expectations of the Brokers’ Duty of Care are reinforced with every new court case,” said Jim Ball, CEO. ProForm clients and their staff have exclusive access to CE-accredited courses focused on the Broker’s Duty of Care. In addition, ProForm provides in-house claims service and advocacy. “When an Insured reports an incident or potential claim to ProForm, we will guide the Claimant, advise on next steps, and get to the bottom of what’s really happening,” said Evan Miles, Privacy and Compliance Officer. “We speak the same language as lawyers. Brokers never need to walk alone.”
ProForm provides industry-leading E&O coverage, CE-accredited online educational courses, and dedicated claims advocacy from incident through litigation to settlement. We go beyond insurance to Protect, Educate, and Advocate.
For more information, please contact:
ProForm Insurance
Michelle Loupret
Chief Operating Officer
Phone: 604-910-0695
Email: michelle@proforminsurance.com
