This website is operated by Pro-Form Insurance Services (B.C.) Inc. The terms “we”, “us”, and “our” refer to Proform Insurance. The use of our website is subject to the following terms and conditions of use, as amended from time to time (the “Terms”). The Terms are to be read together by you with any terms, conditions or disclaimers provided in the pages of our website. Please review the Terms carefully. The Terms apply to all users of our website, including without limitation, users who are browsers, customers, merchants, vendors and/or contributors of content. If you access and use this website, you accept and agree to be bound by and comply with the Terms and our Privacy Policy. If you do not agree to the Terms or our Privacy Policy, you are not authorized to access our website, use any of our website’s services or place an order on our website.
You agree to use our website for legitimate purposes and not for any illegal or unauthorized purpose, including without limitation, in violation of any intellectual property or privacy law. By agreeing to the Terms, you represent and warrant that you are at least the age of majority in your state or province of residence and are legally capable of entering into a binding contract.
You agree to not use our website to conduct any activity that would constitute a civil or criminal offence or violate any law. You agree not to attempt to interfere with our website’s network or security features or to gain unauthorized access to our systems.
You agree to provide us with accurate personal information, such as your email address, mailing address and other contact details in order to complete your order or contact you as needed. You agree to promptly update your account and information. You authorize us to collect and use this information to contact you in accordance with our Privacy Policy.
We reserve the right to refuse service to anyone, at any time, for any reason. We reserve the right to make any modifications to the website, including terminating, changing, suspending or discontinuing any aspect of the website at any time, without notice. We may impose additional rules or limits on the use of our website. You agree to review the Terms regularly and your continued access or use of our website will mean that you agree to any changes.
You agree that we will not be liable to you or any third party for any modification, suspension or discontinuance of our website or for any service, content, feature or product offered through our website.
Links from or to websites outside our website are meant for convenience only. We do not review, endorse, approve or control, and are not responsible for any sites linked from or to our website, the content of those sites, the third parties named therein, or their products and services. Linking to any other site is at your sole risk and we will not be responsible or liable for any damages in connection with linking. Links to downloadable software sites are for convenience only and we are not responsible or liable for any difficulties or consequences associated with downloading the software. Use of any downloaded software is governed by the terms of the license agreement, if any, which accompanies or is provided with the software.
You acknowledge that you are responsible for the information, profiles, opinions, messages, comments and any other content (collectively, the “Content”) that you post, distribute or share on or through our website or services available in connection with our website. You further acknowledge that you have full responsibility for the Content, including but limited to, with respect to its legality, and its trademark, copyright and other intellectual property ownership.
You agree that any Content submitted by you in response to a request by us for a specific submission may be edited, adapted, modified, recreated, published, or distributed by us. You further agree that we are under no obligation to maintain any Content in confidence, to pay compensation for any Content or to respond to any Content.
You agree that you will not post, distribute or share any Content on our website that is protected by copyright, trademark, patent or any other proprietary right without the express consent of the owner of such proprietary right. You further agree that your Content will not be unlawful, abusive or obscene nor will it contain any malware or computer virus that could affect our website’s operations. You will be solely liable for any Content that you make and its accuracy. We have no responsibility and assume no liability for any Content posted by you or any third-party.
We reserve the right to terminate your ability to post on our website and to remove and/or delete any Content that we deem objectionable. You consent to such removal and/or deletion and waive any claim against us for the removal and/or deletion of your Content.
Please see our Privacy Policy to learn about how we collect, use, and share your personal information.
Please note that our website may contain typographical errors or inaccuracies and may not be complete or current. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information at any time, without prior notice (including after an order has been submitted). Such errors, inaccuracies or omissions may relate to product description, pricing, promotion and availability and we reserve the right to cancel or refuse any order placed based on incorrect pricing or availability information, to the extent permitted by applicable law.
We do not undertake to update, modify or clarify information on our website, except as required by law.
You assume all responsibility and risk with respect to your use of our website, which is provided “as is” without warranties, representations or conditions of any kind, either express or implied, with regard to information accessed from or via our website, including without limitation, all content and materials, and functions and services provided on our website, all of which are provided without warranty of any kind, including but not limited to warranties concerning the availability, accuracy, completeness or usefulness of content or information, uninterrupted access, and any warranties of title, non-infringement, merchantability or fitness for a particular purpose. We do not warrant that our website or its functioning or the content and material of the services made available thereby will be timely, secure, uninterrupted or error-free, that defects will be corrected, or that our websites or the servers that make our website available are free of viruses or other harmful components.
The use of our website is at your sole risk and you assume full responsibility for any costs associated with your use of our website. We will not be liable for any damages of any kind related to the use of our website.
In no event will we, or our affiliates, our or their respective content or service providers, or any of our or their respective directors, officers, agents, contractors, suppliers or employees be liable to you for any direct, indirect, special, incidental, consequential, exemplary or punitive damages, losses or causes of action, or lost revenue, lost profits, lost business or sales, or any other type of damage, whether based in contract or tort (including negligence), strict liability or otherwise, arising from your use of, or the inability to use, or the performance of, our website or the content or material or functionality through our website, even if we are advised of the possibility of such damages.
Certain jurisdictions do not allow limitation of liability or the exclusion or limitation of certain damages. In such jurisdictions, some or all of the above disclaimers, exclusions, or limitations, may not apply to you and our liability will be limited to the maximum extent permitted by law.
You agree to defend and indemnify us, and hold us and our affiliates harmless, and our and their respective directors, officers, agents, contractors, and employees against any losses, liabilities, claims, expenses (including legal fees) in any way arising from, related to or in connection with your use of our website, your violation of the Terms, or the posting or transmission of any materials on or through the website by you, including but not limited to, any third party claim that any information or materials provided by you infringe upon any third party proprietary rights.
The Terms and any documents expressly referred to in them represent the entire agreement between you and us in relation to the subject matter of the Terms and supersede any prior agreement, understanding or arrangement between you and us, whether oral or in writing. Both you and we acknowledge that, in entering into these Terms, neither you nor we have relied on any representation, undertaking or promise given by the other or implied from anything said or written between you and us prior to such Terms, except as expressly stated in the Terms.
Our failure to exercise or enforce any right or provision of the Terms will not constitute a waiver of such right or provision. A waiver by us of any default will not constitute a waiver of any subsequent default. No waiver by us is effective unless it is communicated to you in writing.
Any headings and titles herein are for convenience only.
If any of the provisions of the Terms are determined by any competent authority to be invalid, unlawful or unenforceable, such provision will to that extent be severed from the remaining Terms, which will continue to be valid and enforceable to the fullest extent permitted by law.
Any disputes arising out of or relating to the Terms, the Privacy Policy, use of our website, or our products or services offered on our website will be resolved in accordance with the laws of the Province of British Columbia without regard to its conflict of law rules. Any disputes, actions or proceedings relating to the Terms or your access to or use of our website must be brought before the courts of the Province of British Columbia in the City of Burnaby.
British Columbia and you irrevocably consent to the exclusive jurisdiction and venue of such courts.
Please send all questions, comments and feedback to us at info@proformbc.ca
With a background in digital marketing and graphic design, Steffi is the one behind branding and digital media.
Steffi’s career started back in 2012 working for a tourism-based digital agency where she worked with top resort brands and tourism destinations from her country of origin, the beautiful Dominican Republic. She also worked with Remax DR, financial services, and advertising companies.
In 2016, looking to experience life abroad, Steffi moved to British Columbia and joined the Reliance Group Marketing Team as their Digital Marketing Coordinator. Since coming on board, Steffi has revamped the brand identity for all the REL Group of Companies’ brands.
In true millennial fashion, creating and making connections in the digital world is Steffi’s passion, and it shows. “Bringing brands to life is something I really enjoy doing. I also love digital and graphic design, and I am lucky I get to do exactly that for ProForm”
Steffi is a boy mom of two who loves to spend time with family and create digital content.
MANTRA: “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
– Howard Thurman
Louise Cropley is a Marketing & Digital Strategist with over 15 years of experience leading content-focused teams and a passion for leveraging technology to drive growth.
Adept in SEO, Generative AI, and marketing automation, Louise is a lifelong learner dedicated to staying ahead in the marketing technology landscape. She consistently achieves business objectives and delivers impactful results.
In her spare time, she likes to enjoy spending time with her husband and two sons. As an avid runner, Louise loves to run long distances around Trout Lake and the Vancouver Seawall.
With 14 years of commercial insurance experience, Casey is an Account Manager who serves her clients with honesty and care.
Since 2013, ProForm brokers have come to know and trust Casey’s dedication and advocacy. Personalizing interactions to make customers feel understood and more connected is one of her many strengths. Backed by her strong instincts and ability to connect, she provides exceptional support by thoroughly understanding customer needs and delivering tailored solutions.
Casey strives to make the E&O placement process as easy and as comfortable as possible for her valued clients. She likes to ensure that they feel well taken care of.
A lifelong British Columbian, Casey enjoys spending her free time exploring the outdoors with her two sons, whether it’s hiking, off-roading, or dirt biking. She has recently discovered a passion for yoga.
As a Brokers’ Errors & Omissions (E&O) Specialist, Michelle has been connecting with insurance brokers across Western Canada since 2017.
Michelle is an insurance professional with 20 years of experience in the commercial insurance industry. With a deep understanding of the unique challenges faced by brokers, she has honed her skills in account management, administration, broking, wholesaling, project leadership, product development, and underwriting. Driven to achieve more, Michelle has also taken on strategic initiatives, including building a national presence and defining a unique company culture from the ground up.
A dedicated advocate, Michelle builds relationships with care and intention. She has driven initiatives that range from providing guidance and contractual support to broker partners, to spearheading a complete rebrand and strategic planning project, in addition to building a comprehensive CSM user guide for support staff.
In less than two years, Michelle successfully co-developed and launched an industry-leading E&O product for brokers in conjunction with a three-year strategic growth plan, elevating a three-person agency into a leading firm.
A BC-based, Alberta-raised, Canadian-Australian, Michelle enjoys spending time adventuring with her two sons and their dog, painting in her art studio, and curating her vinyl and magazine collections.
With over 30 years of experience, Stacy has a proven track record in leading large-scale claims and driving strategic initiatives. His expertise spans various insurance lines, including property, casualty, and auto.
As a former Regional President of the Canadian Independent Adjusters Association, Stacy is deeply committed to industry standards and best practices. He is a Fellow of the Chartered Insurance Professional (FCIP) designation and a Certified Risk Manager (CRM), reflecting his dedication to continuous learning and professional development.
Stacy’s leadership roles at prominent insurance companies have allowed him to develop strong relationships with key stakeholders, including insurers, brokers, and clients. His ability to navigate complex claims scenarios, optimize operational efficiency, and deliver exceptional customer service has made him a respected figure in the industry.
In his spare time, Stacy enjoys spending quality time with his wife. He’s passionate about an active lifestyle and is often found swimming, weightlifting, hiking, or curling. One of his weekly fitness rituals includes a cold plunge swim. As a wine connoisseur, he is certified in Wine Fundamentals (Level 1 and 2) with the International Sommelier Guild.
When a broker’s client was looking to settle for $1,600,000 after a fire loss, we stepped in immediately. They had only received $22,000 in insurance proceeds. So, the case went to litigation.
After performing a quantum investigation, we found that our broker’s staff had spent several years renewing the client’s policy without conducting proper evaluations.
It was time to start mediation, we joined with our defense counsel and managed to settle the loss for only $160,000.
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Evan Miles is ProForm’s Vice President of Claims—with 35 years of experience in all forms of P&C claims, he specializes in litigation. Further, he has developed a proven track record in criminal and civil investigations by efficiently assessing, investigating, and resolving complex claims for 15 years. He is skilled in negotiation, policy interpretation, and fraud detection. Committed to delivering exceptional customer service, timely claim settlements, and acting as a client advocate, Evan ensures optimal service at ProForm.
Evan’s diverse professional experience has helped him become the perfect person for this role. Starting as a firefighter in 1970, he then worked as a fire and arson investigator, and eventually as Deputy Fire Chief, before moving into the insurance industry as an independent insurance adjuster. After several interesting roles—he handled all litigated claims for BC’s largest insurer, managed special investigations, and ended up as Operations Manager, Western Canada for Canada’s largest independent adjusting firm—Evan ultimately landed at ProForm in 2012. Since then he has been assisting our staff and clients through complex, challenging E&O claims, working with defense and plaintiff counsel, and coordinating investigations with our carriers.
Evan is passionate about serving clients and the insurance industry, as evidenced by his contributions as a course writer, presenter, and volunteer for various insurance-related charities. Beyond insurance, he enjoys stage acting, music, and less-than-stellar golf and curling with the Blue Goose league. However, his true passion lies with his 1960 Ford Thunderbird, often leaving him with a few grease-stained fingers.
